STRATEGY SHOPS AT REDBIRD RIVULET PASADENA SQUARE THE HAMPTONS WEST RIDGE PAST PROJECTS
 
 

SHOPS AT REDBIRD

 
 

We reimagined how communities gather and redefined the former Red Bird mall

The Shops at RedBird is a multi-award-winning redevelopment of southern Dallas's former Southwest Center Mall. Initially constructed in 1975 by the Debartlo Company as Red Bird Mall, it has been transformed into an urban mixed-use development with urban-style apartment homes, retail, hotels, education, offices, healthcare, entertainment, and community gathering spaces. Shops at RedBird is a generational investment that will reestablish the Red Bird community as a center of commerce and community.

 

PROJECT OVERVIEW

DEVELOPERS: SHOPS AT REDBIRD + RUSSELL GLEN COMPANY

ADDRESS: 3662 WEST CAMP WISDOM ROAD - DALLAS, TEXAS

ORIGINALLY BUILT: RED BIRD MALL - 1974

REDEVELOPMENT: SHOPS AT REDBIRD: 2017

PROJECT SIZE: [TOTAL GROSS LEASABLE AREA]: 791,261 SQUARE FEET

TENANTS: UT SOUTHWESTERN MEDICAL, STARBUCKS, CHILDREN MEDICAL, PARKLAND MEDICAL, BURLINGTON, DALLAS COLLEGE, WORKFORCE SOLUTION, PALLADIUM REDBIRD, FOOTLOCKER, DEC REDBIRD, CHICK-FIL-A, JAMBA JUICE, AT&T, WINGSTOP, PNC BANK, VOGEL ALCOVE, AVENDA SALON, MO’S ITALIAN BISTRO, BREAKFAST BROTHERS, FROST BANK, WOW DENTAL, FOOTLOCKER.

NUMBER OF JOBS GENERATED: APPROXIMATELY 3,250

NUMBER OF ANNUAL VISITS: 990K [2021] * PLACER. AI

PHASE I: SCHEDULE TO BE COMPLETE FALL 2027

 

“ We admire the bold enthusiasm to invigorate RedBird into a model live-work community and create an outstanding location from which we can reaffirm our commitment to our patients and their families in this region of the city.”
— DR. DANIEL K. PODOLSKY, PRESIDENT OF UT SOUTHWEST

Despite many challenges over the years, RedBird is our very own comeback fighter, proudly reclaiming its title as the center of activity and the place to be in southern Dallas. It took a village. This transformation couldn’t have happened without the vision, hard work, and investment of an extraordinary group of people over the years.

Like many shopping malls built in the late 70s through the 90s, the world changed around Red Bird Mall through a series of recessions, demographic shifts, the rise of online shopping and the decline of American mall culture. From its heyday in the 80s, Red Bird Mall had fallen on hard times, losing its ties with the community with a name change to Southwest Center Mall and bankruptcy in 1997. For a time, it looked like it was going the way of other dying malls.

But the community pulled together, with beloved resident and activist Edna Pemberton once going so far as to intervene when the power to the mall was about to be cut off. City Councilmember Tennell Atkins and Mayor Mike Rawlings worked to keep the mall afloat and connected investor Peter Brodsky with the former owners of the main mall building to broker a deal in 2015.

Over the last several years, Brodsky has grown the development and investors in the project, rebranding the transformation to The Shops at RedBird. The City of Dallas has invested $33.7 million in RedBird since 2016. A diverse group of individual investors who are proponents of social enterprise investing and believers in southern Dallas joined Brodsky and the City of Dallas. Brodsky partnered with Terrence Maiden, CEO of Russell Glen, to shore up his management team, real estate heft, and relationships with MWBE vendors. Together, they have successfully reimagined RedBird as a center of impact and enterprise for the community. In 2023 Tom Thumb Grocery announced it would open a 50,000SF store in the community.

Together, their efforts are coming to fruition, with a commitment to invest $240 million. The redevelopment of RedBird broke ground in 2018, and the first phase of the project is underway. Come to The Shops at RedBird to Work, Shop, Play, Stay, and Live. It’s happening.